Bethenny Frankel Launches ‘Forever Young’ Wine – Can She Duplicate her Skinnygirl brand’s success?

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Skinnygirl 2.0!

Bethenny Frankel is launching yet another liquor brand off the back of her iconic Real Housewives of New York fame.

The former Housewife turned business mogul is jumping back into the liquor business with her latest spirits brand – Forever Young.

Can lightning in a bottle strike twice? I cracked the code in the spirits business once before. My little cocktail baby was the fastest-growing liquor brand in history at the time,” Bethenny shared via Instagram on Wednesday, June 2. “I paved the way for many other media personalities to launch their own cocktail brands and created a new category.” 

She continued, “Before Skinnygirl, there was only Diddy, Dan Akroyd, Sammy Hagar & Danny Devito, all men. Celebrities have historically been strictly told to never be photographed with alcohol. Liquor companies were marketed by men to men, and I changed that game. Now it’s a whole new world for women, thanks to my little brand that could. I waited until I found another brand and concept that I wanted to call my own.”

“I want to do it again with a new [wine]. I’m 50. I feel great and I, like you, want to be and feel FOREVER YOUNG,” she added.

She then described her new wine as “absolutely superb” and “next level.”

“Every note is delicious. It is balanced. It is elevated. It is legit. With every sip, you will understand why I entered back into this space,” Bethenny noted.

Forever Young Wine is currently available in Malbec, Cabernet Sauvignon, and Sauvignon Blanc, with a Rosé option coming soon.

The former New York Housewife founded Skinnygirl in 2009. She sold the brand’s cocktail line in 2011 for $120 million.

The Real Housewives of New York City airs on Tuesdays at 9 p.m. ET/PT on Bravo.

Thoughts on Bethenny’s new wine brand? Will you be giving Forever Young Wine a try? Sound off below!

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