Bethenny Frankel The Real Housewives of New York - RHONY

Bethenny Frankel Refuses to Change the Name of her Skinnygirl Brand – Plus, Teases Her Biggest Project Yet!

Call her boss lady or call her stubborn, but Bethenny Frankel refuses to change the name of her Skinnygirl empire!

After many retailers were hesitant to carry her Skinnygirl jeans due to the fear they would offend customers (not to mention where we are in society) many thought Bethenny may alter the name, especially when it came to a clothing line. We covered the controversy of the jeans line here at AllAboutTRH (for original story click here); however the B recently revealed that she will never alter the Skinnygirl name.

In a recent interview with the podcast Unstyled, she was asked if she thought about changing the name due to some backlash and her response was classic, unapologetic Bethenny:

“No, not even close,” said Frankel. “I love the name.” 

Bethenny did admit that some retailers were cautious about carrying the line due to the brand name; however she claims that her plus sized fans are the ones that love it the most:

“It’s for all shapes, all sizes, and there are no plus sizes, everybody’s together. But girls who are larger women want it more. They love it. They get that it’s a spirit. That it’s a lifestyle. That it’s not taking yourself too seriously.”

Personally, I’m not a fan of the name. I think we are in an era where women are focused on being healthly and being their personal best, which will look different for everyone. Being ‘skinny’ seems outdated and something that would have been advertised in the 80’s or 90’s – but hey Bethenny made millions off it so what do I know?
Bethenny also revealed that we ain’t seen nothing yet, as she teased she has something very big in the pipeline:

“There’s something very big in the works that you don’t know about. It will be more disruptive than anything that I’ve done before including cocktails.”

When it comes to the B, she loves to promote 24/7 so I’m curious as to what will be so ‘disruptive’ that she isn’t already naming/promoting it. She’s a very ‘go big or go home’ type person so I am curious to see what’s next for her brand.

Do you think Bethenny should change the Skinnygirl name? Thoughts on what this big reveal will be?

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About the author


Lydia is a Midwest girl who has a passion for running, yoga with a guilty pleasure for all things Bravo. She also loves traveling, her cat and contributing to her favorite reality blog AllAboutTRH! Some of the highlights from being on the AATRH team include being featured on Radio Andy, E! Online and visiting the Bravo Clubhouse.

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